Belvoir & Co was founded in England in 2016, beginning from humble origins in the founders’ family home — Dek Vines, CEO & Co-Founder. Built on a vision to redefine modern eyewear, the brand set out to deliver designer-level style at accessible prices. Today, Belvoir & Co is recognized globally for its bold designs, transparency, and customer-first philosophy, with its frames worn by customers worldwide — including well-known public figures and celebrities.
Our Journey in Egypt
Belvoir & Co Egypt was officially established in Summer 2019 by Islam Seada, bringing the Belvoir vision to a new community with a focus on sophistication, comfort, and advanced eye protection.
Our curated collection features premium frames crafted to the highest standards of durability and elegance. Signature models such as the Larsson and Willow reflect our commitment to refined aesthetics and everyday practicality.
Protection & Versatility
We believe that protecting your eyes should never compromise your style. Our collection features UV400 protected lenses designed with flair, with many models also offering polarised options to reduce glare and enhance visual clarity.
To ensure our eyewear fits every aspect of your life, all of our lenses can be swapped to optical should you require them. We offer full prescription services directly through us, allowing you to customize your vision needs and have your finished pair shipped directly to your door.
Through precision detailing and uncompromising quality, our eyewear is created to elevate your style while supporting long-term eye safety. As we continue to grow, we remain committed to innovation and customer satisfaction — placing our community at the heart of everything we do.
Belvoir & Co eyewear has gained recognition among style leaders, with frames seen on international figures including Cristiano Ronaldo and other prominent personalities.